Types of graphic designs.

1. Visual identity graphic design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

 2.Marketing & advertising graphic design

Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. 

Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.

Examples of marketing graphic design

• Postcards and flyers
• Magazine and newspaper ads
• Posters, banners and billboards
• Infographics
• Brochures (print and digital)
• Social media ads, banners and graphics

3. User interface graphic design

A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.

UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).

Examples of user interface graphic design

• Web page design
• Theme design (WordPress, Shopify, etc.)
• Game interfaces

App design

UI designers must be team players backed by both serious graphic design skills and an excellent understanding of UI/UX principles, responsive design and web development. In addition to graphics apps, they need knowledge of programming languages like HTML, CSS and JavaScript.

4. Publication graphic design

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing.

5. Packaging graphic design

Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.

Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.

Packaging designers may be a jack-of-all-trades or specialize in a specific type of packaging (like labels or beverage cans) or a specific industry (like food or children’s toys). Their work requires top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design

6. Motion graphic design

Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the newest types of design and can be found across all digital platforms, which has created all sorts of new areas and opportunities.

Examples of motion graphic design

• Title sequences and end credits
• Advertisements
• Animated logos
• Trailers
• Presentations
• Promotional videos
• Tutorial videos
• Websites
• Apps
• Video games
• Banners
• GIFs

7. Environmental graphic design

Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental design is a broad type of design.

Examples of environmental graphic design

• Signage
• Wall murals
• Museum exhibitions
• Office branding
• Public transportation navigation
• Retail store interiors
• Stadium branding
• Event and conference spaces

environmental graphic design has produced static print pieces, but digital interactive displays continue to rise in popularity as a means of creating a more engaging experience.

8. Art and illustration for graphic design

Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations.

Examples of art and illustration for graphic design

• Graphic patterns for textiles
• Motion graphics
• Stock images
• Graphic novels
• Video games
• Websites
• Comic books
• Album art
• Book covers
• Picture books
• Infographics
• Technical illustration
• Concept art